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Thursday, May 19 • 6:00pm - 6:50pm
Top 10 Mistakes Bankruptcy Lawyers Make That Kill Their Lead Conversion Rate…And How To Fix It!

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Lead generation is big business for bankruptcy attorneys. You have companies who will sell you SEO, PPC, advertising, and PPL (pay per lead), but who can train you and your team on best practice for converting more of these costly leads into more paying clients? Do you have a system in place to track all of them and measure your true conversion rate and determine if you are making a profit on these leads? In this fast-paced workshop attendees will discover:

  • The 5 stages of lead conversion
  • 7 specific strategies to immediately double your lead conversion rate
  • How to fix your “no show” problem of appointments who don’t show up
  • Implementing simple systems to track your leads
  • How to handle pricing questions and why you should never discuss your fees over the phone
  • Improving client communication that leads to ethics complaints

avatar for Stephen Fairley

Stephen Fairley

The Rainmaker Institute
Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Over 20,000 attorneys nationwide have benefited... Read More →

Thursday May 19, 2016 6:00pm - 6:50pm PDT
Yerba Buena Ballroom Salons 4-6